Beauty Basics is a magazine that features contemporary makeup looks and products of today. This issue focuses on makeup for each season of the year.

The Beauty Basics app was designed to go with the Beauty Basics magazine. Within the app you are able to shop and search for makeup products as well as take style quizzes to help you with your makeup looks.

The Beauty Basics logo is a simple wordmark in order to balance with colorful images used in the magazine and app. Lowercase letters and the Didot typeface were chosen to give the brand a modern, yet elegant feel.