Primula is a high end skincare brand based out of NYC. The brand is inspired by the ideals and fashions of the Regency Era from 1811-1820 when King George III was deemed unfit to rule and his son, George IV, stepped in as “Prince Regent.”

Primula is the Latin word for daisy. The symbol of a daisy represents innocence and purity – qualities of the Regency period. The Latin language was important to this time period because it was spoken by several members of the aristocracy.