Nike digital kiosk’s are used to compare types and styles of shoes. Customers are able to easily locate the shoe they are looking for and also have the chance to compare shoes and their functions. Kiosk’s would be located in Nike stores, outlet stores, or other Nike carriers (ex: Dick’s, Finish Line, Foot Locker).

To be consistent with the Nike brand, the main colors used were black and white. Additional colors were taken from the specific shoes being featured.